Super 8 Motels Ashland VA.
CUSTOMER PRIVACY POLICY
AND INFORMATION PRACTICES STATEMENT
Revised April 2004
Introduction
We at the Cendant Hotel Group, Inc., a subsidiary of Cendant
Corporation, consisting of Days Inns Worldwide, recognize the
importance of protecting the privacy of individual-specific
(personally identifiable) information collected about the guests,
visitors and prospective guests ("customers") of our Brands.
Examples of individual-specific information ("Information") are
described in the Section, "What is Individual Specific Information?"
We have adopted this customer Privacy Policy to guide how we and
affiliates, utilize Information about our customers. This Policy
will evolve and change as we continue to study privacy issues.
Policy Changes
 Application
This policy applies to residents of the United States and hotels
of our Brands located in the United States only. We do not accept
the jurisdiction of any other laws over our activities in the United
States. This policy also applies only to our Brand guests,
prospective guests and visitors to the consumer web sites of our
Brands. We have a separate policy governing our extranet sites
accessible only to our Franchisees.
Purpose
Our purpose in establishing this policy is to balance our
legitimate business interests in collecting and using Information
with our customers' reasonable expectations of privacy. Our intent
is to bring you offers and discounts that we believe are relevant to
your interests. We believe that our customers benefit from
promotional activity based on customer Information employed to
market goods and services offered by and through our franchise
systems and other Cendant business units. For more information on
our affiliates, check our corporate web site, www.cendant.com.
Security
Cendant collects Information only in a manner deemed reasonably
necessary to serve our legitimate business purposes and comply with
our legal obligations.
We safeguard our customers' personally identifiable information
by using industry standard practices. Although "guaranteed security"
does not exist either on or off the Internet, we make commercially
reasonable efforts to make our collection of such Information
consistent with all applicable laws and regulations.
Currently, our websites utilize a variety of different security
measures designed to protect personally identifiable information
from unauthorized access by users both inside and outside Cendant,
including the use of 128-bit encryption based on a Class 3 Digital
Certificate issued by Verisign Inc. This allows for utilization of
Secure Sockets Layer, which is a method for encrypting data. This
protects confidential information - such as credit card numbers,
online forms, and financial data - from loss, misuse, interception
and hacking.
We take commercially reasonable efforts to create and maintain
"fire walls" and other appropriate safeguards to ensure that to the
extent Cendant controls the Information, the Information is used
only as authorized by Cendant and consistent with this Policy, and
that the Information is not improperly altered or destroyed. Our
privacy protection practices help us to maintain accurate, timely,
complete and relevant information for our business purposes. Our
communication system, software and database practices have been
designed to aid us in supporting authenticity, integrity and
confidentiality. Although we use commercially reasonable efforts to
maintain data security when data is transmitted through third party
communication service providers, we do not warrant the security of
data during such transmission.
Third party websites that are accessed through links, banners and
other means of electronic connection on our web sites have separate
privacy and data collection practices, and security measures. We
have no control over these third party web sites and no
responsibility or liability for the practices, policies and security
measures implemented by third parties on their websites. These third
party web sites have content, advertising, banners, links, sponsors,
partners and connections over which we have no control and no
responsibility. We encourage you to contact these third parties to
ask questions about their terms of use, privacy practices, policies
and security measures before disclosing personal information on
linked web sites. We do not endorse or approve the content, terms of
use, privacy policy, advertising or sponsors of any linked web site.
Please click on this link Feedback/Opt out to give us your
feedback about this Policy or opt out of further communications from
us.
The Internet
On our Brand web sites we do not collect personally identifiable
information from customers unless they provide it to us voluntarily
and knowingly. When you reserve a room with us we will capture
information such as name, address, telephone number, email address,
and credit card number to process your reservation. The primary
purpose of capturing the email address is to send a reservation
confirmation to the reserving guest. The confirmation may contain
additional offers from our affiliates and business partners that we
believe may be of interest to you, based on the information you
provide to us. However, customers can sign up to receive email
offers from the Brand and select third party partners. If you have
asked to be put on our mailing lists, we may contact you via e-mail
from time to time. You will always be provided with a way to opt-out
of future e-mailings, however we will continue to send e-mails to
confirm your reservations.
Like many other Internet sites, we automatically collect certain
non-personal information regarding our customers, such as software
client information (for example, IP addresses, browser versions and
operating systems) and aggregate information (for example, number of
pages accessed) in order to analyze Web traffic and usage trends,
and to enable us to tailor content and services to provide a better
fit to our customers' needs. Information of this nature does not
pertain to your specific identity and is not associated with your
personal information.
Our web sites have hyperlinks that connect the customer to other
websites, some of which are not affiliated with or controlled by
Cendant. Once you leave our websites, each new website you visit may
have its own privacy policy and terms of use. Your interaction with
these sites will not be governed by this policy or the terms of use
of our web sites.
Cookies
We may place a "cookie" on your web browser. A cookie is a very
small text file that is sent to a customer's browser from a web
server and stored on the customer's computer hard drive. It assigns
the computer a unique identifier. The cookie stores information on
your hard drive so we can communicate with you more efficiently,
respond to you based on prior sessions at which you provided
information about you or your preferences to us and understand what
you prefer to view on our web sites. We do not use cookies to store
passwords or credit card information. Cookies do not tell us your
individual identity unless you have chosen to provide it to us.
Your browser may be set to allow you to be notified when a cookie
is to be placed on your browser, decline the cookie or delete
cookies that have been placed on your browser. Some functions of our
web sites may not work or may work slowly if a cookie is refused.
Our web site uses third party service providers to serve and host
our advertisements. These third parties may place cookies on your
computer if you click on or access the advertising.
The third party cookies are used to track whether the site was
accessed from the advertisement. The cookies generated from the
advertisements do not contain personally identifiable information.
We do not control these cookies and they may not follow the rules we
have set for our own cookies.
We and our third party ad server also use invisible pixels,
sometimes called web beacons, on our web site to count how many
people visit certain web pages. Information collected from invisible
pixels is used and reported in the aggregate without the use of a
customer's personally identifiable information. This information may
be used to improve marketing programs and content and to target our
Internet advertisements on our site and other web sites. For more
information about our third party ad server, or to learn your
choices about not having this non-personal information used to serve
ads to you, please click here.
The Information
We Collect
Each hotel operated by a Brand franchisee must collect and store
customers' names, addresses, and other basic Information that is
solicited on the hotel registration card to provide requested hotel
services and for billing purposes. State laws in many states require
the hotel operator to collect and retain this information and make
it available to law enforcement officers. Our franchisees send to
the Cendant Enterprise Data Warehouse certain personally
identifiable information, including the name, address, telephone
number, email address and transaction detail (what goods and
services were charged on the hotel bill and the method of payment).
In addition, we obtain personally identifiable information from
third party sources that are obligated to comply with applicable
privacy laws. We may append such information to Information
maintained in the Cendant Enterprise Data Warehouse. Credit card
numbers used for payment or guarantee are automatically encrypted in
our Data Warehouse so that they cannot be easily accessed. We do not
collect Social Security or driver's license numbers from customers.
Feedback/Opt
out
We always offer customers the opportunity to "opt-out" of
communications. A customer may elect to opt out of communication by
following the directions posted on every email communication or by
visiting the brand website or by contacting the customer service
department of the hotel Brand that was patronized. customers can
elect to opt out from any of the following: (1) Mail - email
(excluding confirmation emails) and direct mail; (2) Phone
-telephone and fax solicitation; or (3) Contact - all communications
including email, direct mail, fax and telephone. We maintain
telephone "do not call" lists as mandated by law. We incorporate
into our Data Warehouse "do not call" and "do not mail" lists
maintained by other organizations. We process requests to be placed
on do not mail, do not phone and do not contact lists within 60 days
after receipt, or such shorter time as may be required by law.
Any customer may opt out of communication by
contacting Cendant using the following methods:
By email -
By phone - Days Inn; 877-222-3297
By mail - Opt
Out/Privacy, Hotel Group,
Cendant Corporation,
1 Sylvan Way,
Parsippany, NJ 07054
We also invite your feedback and comments on this Policy. Please
contact us at the email address above or by writing to us at:
Privacy Policy Inquiry, Hotel Group, 1 Sylvan Way, Parsippany, NJ
07054. You may also call our customer Service Departments through
our Brand telephone reservation centers or at the numbers provided
above.
Reservations
When a customer calls our reservation centers or contacts us via
the Internet, fax or other means about hotel reservations, we need
certain information such as name, address, telephone number and
email address to respond to the inquiry and to make the reservation.
This information is sent to the hotel where the reservation is also
recorded. A credit card number is necessary to guarantee the
reservation past a certain time. The franchisee will charge the
credit card account of a customer who fails to arrive and fails to
cancel the reservation in a timely manner. Franchisees may impose
other conditions on the reservation such as minimum length of stay,
advance deposit and other terms of the contract. A customer should
always ask for and record a confirmation number when making,
changing or canceling a reservation. Information collected as part
of the reservation process is used as this Policy describes whether
or not the customer actually utilizes the hotel reservation. The
Franchisor may, but is under no obligation to, contact customers
with reservations to inform them about changes in the status of the
hotel for which the reservations are made and may suggest
alternative accommodations.
Email
Each Franchisor will ask customers to submit their email address
to provide relevant information such as reservation confirmations
and special offers. The primary purpose of capturing email addresses
is to send reservation confirmations to our guests. Our
confirmations may contain additional offers from our affiliates and
business partners based on information you provide and your
destination. However, customers can also sign up to receive email
offers from the Brand and selected third party partners. In
addition, we may collect customer email addresses and share them
with our third party service providers for purposes of conducting
consumer research and surveys as more fully described below.
customers will always have the ability to opt-out of future email
communications, however, we will continue to send e-mails to confirm
your reservations.
It is our intent to only send email communication (other than
confirmation e-mails) to customers who have consented to receive
email from the Brand or our carefully selected third party partners,
and/or to customers who have permitted third parties to share the
customer's e-mail address with entities such as the Brands for
purposes of receiving promotional e-mails. These communications will
relate to Brand offers, customer surveys, and/or the promotions of
select, reputable third parties whom we have a marketing
relationship because they offer products and/or services that may be
of interest to you. At any time a customer may opt-out of receiving
email communications by following the directions posted in every
email communication, by visiting the Brand web site and following
the opt-out instructions or by contacting the Brand's customer
Service Department.
We currently use a third party email service provider to send
emails. This service provider is prohibited from using our
customer's email address for any purpose other than to send Brand
related email.
Sweepstakes/Contents
Occasionally a Franchisor runs sweepstakes and contests. We use
Information provided for hotel reservations or ask customers who
participate or enter to provide contact information (like an email
address). If a customer participates in a sweepstakes or contest,
his/her contact information may be used to reach him/her about the
sweepstakes or contest, and for other promotional, marketing and
business purposes.
All Brand sweepstakes/contests entry forms will provide a way for
participants to opt-out of any communication from the
sweepstake's/contest's manager that is not related to awarding
prizes for the sweepstake/contest.
Direct
mail/Outbound Telemarketing
customers who supply a Brand with Information, or whose
Information we obtain from third parties may receive periodic
mailings or phone calls from us with information on new Brand
products and services or upcoming Brand special offers/events. They
may also receive mailings/calls from third parties we select whom we
believe offer potentially valuable goods or services.
Each Franchisor offers our customers the option to decline these
communications. customers may contact us to opt-out of such
communications as follows:
By email -
By phone - Days Inn; 877-222-3297
By mail - Privacy
Policy Inquiry,
Cendant Corporation,
1 Sylvan Way,
Parsippany, NJ 07054
Research/Survey Solicitations
From time to time we may perform research (online and offline)
via surveys. We may engage third party service providers to conduct
such surveys on our behalf. All survey responses are voluntary, and
the information collected will only be used for research and
reporting purposes, to help us to better serve customers by learning
more about their needs and the quality of guest experience at all of
our hotels. We may contact a customer to inquire or survey about the
guest experience at the Brand visited and the prospect of future
stays or the improvements needed to attract additional business from
the customer for the hotel visited or the Franchisor. The survey
responses may also be used to determine the effectiveness of our
websites, various types of communications, advertising campaigns,
and/or promotional activities.
If a customer participates in a survey, the information given by
the customer will be used along with that of other study
participants (for example, a Franchisor might report that 50% of a
survey's respondents are men). A Franchisor may share anonymous
individual and aggregate data for research and analysis purposes.
Participation in surveys is voluntary. Participants who do not
wish to receive email communications may opt out of the receipt of
such communication by notifying us as provided in the
Feedback/Opt-Out section below.
What is Individual Specific
Information
Individual-specific or personally identifiable information is any
information or data about a customer that in itself, or as part of a
unique combination of information, specifically recognizes the
customer by a unique identifier or descriptor. Examples of
individual-specific include name, address, telephone number, email
address, employment status, credit card type and number, and other
financial information.
What We Won't Do
With customer Information
The Cendant Hotel Group and the Franchisors
will not:
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Sell or rent Information to parties outside the
Cendant family of companies (not including businesses
that entered into long term contracts with the hotel
chains to obtain customer Information while a part of
the Cendant family and which later leave the family),
our franchisees and affiliates, or allow Cendant
affiliates to sell or rent the Information to parties
outside the Cendant family of companies, franchisees and
affiliates. |
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Use the customer Information we collect and store to
make decisions about granting or extending consumer
credit unless the customer submits a separate credit
application and authorizes us to use or disclose this
information. |
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Act as a consumer reporting agency, or furnish
information about any customer's credit worthiness,
credit standing, credit capacity, character, general
reputation, personal characteristics or mode of living
to any consumer reporting agency. |
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Maintain in our Enterprise Data Warehouse any
Information about any customer on billing, collection or
payment disputes with any franchisee, creditor or
Cendant affiliate.
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What We Will Do
With customer Information
The Cendant Hotel Group and each Franchisor
will:
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Use customer Information to solicit additional hotel
stays at the same hotel and other locations of the
Brand, participation in the affinity programs of the
Brand, and to offer goods and services we believe may be
of interest to customers on behalf of ourselves or under
joint marketing arrangements with other non-hotel
Cendant businesses, affiliates, former affiliates,
franchisees or the Franchisor. |
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Include information about customers gathered from
other sources we believe to be reliable to identify our
customers more thoroughly and update Information we
store and provide to third parties when the information
changes, such as changes of address or new credit card
expiration dates. |
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Provide the name, address, telephone number and
transaction Information, including payment method, about
customers to the Franchisor's designated affinity credit
card issuer(s) and loyalty club providers for use in the
preselection process for the Franchisor's affinity
credit card and loyalty club. |
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Create and use aggregate customer data that is not
personally identifiable to understand more about the
common traits and interests of our customers. |
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Use customer Information to enforce a contract with
us or a franchisee or any Terms of Use of our web sites,
or provide access or disclosures that we believe in good
faith are required to comply with applicable law (See
Compliance with Law in this Policy). |
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Provide information on corporate credit card usage to
the corporate card holder customer directly or through
third parties. |
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Transfer customer Information to the party that
acquires the business or assets to which the information
relates. | |
Our
Franchisees
Each Brand hotel is owned and operated by an independent
franchisee that is neither owned nor controlled by Cendant, a
Franchisor or any other Cendant subsidiary. Each franchisee collects
customer Information and uses the Information for its own purposes.
Cendant does not control the use of this Information or access to
the Information by the franchisee and its associates. The franchisee
is the merchant who collects and processes credit card information
and receives payment for the hotel services. The franchisee is
subject to the merchant rules of the credit card processors it
selects, which establish its card security rules and procedures.
This policy does not apply to a franchisee's web site. Franchisees
may also use email campaigns and other methods of telephone,
electronic, and direct mail solicitation without our consent or
knowledge and are solely responsible for their content and methods
of identifying and contacting addressees.
Other Disclosures. We may be obligated to disclose Information
about you to a law enforcement agency or by a court order, or under
the discovery process in litigation, investigations, and
prosecutions. We may provide Information to assist a Franchisee to
enforce a contact you may have breached. We may ask certain
questions in the reservation booking process to comply with certain
laws if you reside outside the United States or meet certain other
criteria established by law or executive order. Unless otherwise
prohibited by law or our contractual obligations, we may disclose
personal information if required to do so by law, court order, or as
requested by a governmental or law enforcement authority, or in good
faith belief that disclosure is otherwise necessary or advisable.
Situations may include: to perform, maintain or enforce contracts
with our customers, to protect the rights or properties of our
Franchisees, affiliates and business partners, our customers or
others, or when we have reason to believe that disclosing the
information is necessary to identify, contact or bring legal action
against someone who may be causing or who may be threatening to
cause interference with or damage to our rights properties, or the
hotels in our Brands, whether intentionally or otherwise, or when
anyone else could be harmed by such activities.
Correction
We make repeated efforts to verify the accuracy of Information
and to correct and update our database from Information available to
us. In the event a customer believes that such Information held by
Cendant is inaccurate or outdated, Cendant, upon notification and
sufficient time for verification, will take all reasonable steps to
correct any inaccuracy or update outdated information of which we
are made aware.
Downloading
Please feel free to download or copy this Policy. You may obtain
a copy free of charge by writing to us at customer Privacy Policy,
Cendant Hotel Group, 1 Sylvan Way, Parsippany, NJ 07054.
Policy Changes
We may change or terminate this Policy at any time without prior
notice. We will post any Policy changes to our web site to notify
you of these changes and provide you with the ability to opt out of
any new, unanticipated uses of Information not previously disclosed
in the Policy. The Policy in effect at the time of each visit to a
Brand web site applies to that visit. Please check our Policy each
time you visit our web site if you are concerned about how your
Information will be used.
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